You’ve sold the carrier. What’s next?
Your customer has the carrier. Now she needs the right jacket to wear over it.
And that’s exactly where your add-on business with mamalila begins.
- No minimums
- Year-round stock
- Reorder anytime
So what do I wear over this?
You already know this customer
You fitted her carrier. You showed her how her baby should sit. And you know exactly what comes next: the first few weeks are mild, babywearing becomes second nature, and then the first cold, rainy day hits. That’s when she asks the question you’ve heard a hundred times — so what do I wear over this?
The answer is a babywearing jacket — and she can walk out with it the same day, right at the fitting or when she stops back in come fall. One more reason she returns to you when baby number two is on the way.
We invented the babywearing jacket
Twenty years ago, this category didn’t exist. Today it comes up in nearly every babywearing consultation — and mamalila is the name that comes up first.
One jacket, four stages of life
1Maternity 
2Front carrying 
3Back carrying 
4Solo
The 4-in-1 principle is what sets our jackets apart: one jacket for maternity, front carrying, back carrying and everyday wear on its own. The baby insert zips in when she needs it — giving her baby room, air and weather protection — and stays in the closet when she doesn’t.
The rest is craftsmanship
- OEKO-TEX Standard 100, Class I
- Fluorocarbon-free coating
- Same certified production partners for 20+ years
- In-house repair service
- German Innovation Award
- ISPO Gold Award
“The best compliment comes from our customers, who keep wearing their jacket solo for years after their babywearing days are over.”
What you get with mamalila
-
01
A deep never-out-of-stock program
Core styles and sizes ship year-round, not just at seasonal preview.
-
02
No minimum order quantities
Order exactly what you need — even if that’s one jacket to start.
-
03
Reorder anytime
Sell a size out and it’s back on your shelf fast.
-
04
A timeless product with stable pricing
No collection turnover that devalues your inventory. No discount wars.
-
05
Service that saves you time
Questions on size and fit? We’re on it. Claims? We handle them, not you.
-
06
A brand your customers already want
Many walk in asking for us by name. Babywearing jackets get recommended like almost no other baby product.
Babywearing doesn’t stop in spring
Babywearing doesn’t start in October and end in March — and neither does our line. Jackets for transitional weather, winter, rain and maternity, plus a full sun protection range for babies in carriers all summer long.
- Transitional weather
- Winter
- Rain
- Maternity
- Summer sun protection
You’re not stocking a seasonal item. You’re covering a category your customers ask about all year.
Our jackets are developed hand in hand with midwives, certified babywearing consultants and fitness instructors. mamalila is founded and run by women, and built on real parenting experience.
Your customers pick up on that — and it makes your job on the sales floor a whole lot easier.
Ready to carry mamalila?
Send us a quick note or just pick up the phone. We’ll figure out together which styles fit your store and your customers, and send over our wholesale terms. No strings attached.
Your contact for retailers